CEO2 is the game developed by World Wildlife Federation (WWF) and Allianz. This interactive game puts the player in charge of strategic decision making as the CEO of different companies (automotive industry, security, chemistry and usable industry) in years 2010-2030. Players have to keep in mind what needs to be done in order to satisfy the interests of the stakeholders and the environmentalists. It is based on assessments and interpretation of scientific work and reports and other credible resources.


At the beginning of the game, a player chooses a company s/he would like to run.

After that action moves to CEO office. There players can pick actions. Those actions affect company’s revenue and market position. The actions also affect the environment, so the player has to make green decisions in order to reduce CO2 emissions.

Before taking a particular action  the player can use advisor’s help.


Senior corporate decisions that affect the environment.


Insight into how one decision can affect many, sometimes completely different, areas.



Free for non-comercial purpose.

Number of players

1 player

Number of moderators

no moderator


less than 15 minutes



Links to the game are not working anymore.

Technical requirements

computer with web connection and Flash 8 or above

How to run this game?

To play this game go to the game’s website and contact its creators.

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One thought on “CEO2

  1. this is a simple, easy to use game that investigates the tensions between profit maximisation and sustainability very well across diverse companies from the senior decision makers perspective